Rubber Band Graphic Design York
WORK
CORPORATE IDENTITY
BRAND IDENTITY
LEAFLETS
CATALOGUES
BROCHURES
MAGAZINES
PROSPECTUS
POSTERS
DISPLAY GRAPHICS
NYPA

CLIENT
North Yorkshire Police Authority

ACTIVITY
NYPA want to increase public awareness of their recent activities.

THE BRIEF
Rubber Band were approached by North Yorkshire Police Authority to create a new, modern graphic identity for a range of literature and display banners.

SOLUTION
We started by studying the previous leaflet and concluded readability was the most important factor for the new design. We quickly ruled out heavy image coverage and instead started to experiment with typography. The images were incorporated into the graphic element of the logo.

OUTCOME
This design proved successful and feedback from the initial visual was very positive. By using a clean, sans-serif font and utilising the white space we were able to improve the aesthetics and present the information in a concise manner.

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