Rubber Band Graphic Design York
WORK
CORPORATE IDENTITY
BAD FISH
YSLV
ANNIE STIRK
TILEWORKS
BRAND IDENTITY
LEAFLETS
CATALOGUES
BROCHURES
MAGAZINES
PROSPECTUS
POSTERS
DISPLAY GRAPHICS
Bad Fish corporate logo design and stationery, including electronic invoice and online feedback form Bad Fish pile of business cards

The whole design process is fun.

Stuart James
Software Consultant

Bad Fish business cards showing textured reverse, duplex card layers and silver foil finish Silver business card holder with engraving showing a business card being pulled out Bad Fish stationery set including a compliment slip, letterhead and business card Removing a letterhead from an envelope showing printed reverse Letter being opened Holding a card in front of a pile of face down business cards Two business cards balanced together with business card pile in background Close-up of silver business card holder showing engraving detail Face-down business cards showing silver foil logo pattern

CLIENT
Bad Fish Software

ACTIVITY
Established software development company requiring a new logo with a specific purpose.

THE BRIEF
Create a new corporate identity to appear on a range of stationery, including electronic invoices and email signatures.

SOLUTION
Hand-drawn illustrations of fish were produced in varying styles. We felt the logo needed a hint of exuberance whilst maintaining an authority as a reputable company. Orange was chosen as the corporate colour to represent a goldfish in order to bring a sense of familiarity to the design.

OUTCOME
Bad Fish has grown in stature and developed a wider range of clients due to a solid corporate image.

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