Badfish Software - corporate identity logo design and brand guidelines

The whole design process is fun.

Stuart James
Software Consultant

Bad Fish business cards showing textured reverse, duplex card layers and silver foil finish

Silver business card holder with engraving showing a business card being pulled out

Bad Fish stationery set including a compliment slip, letterhead and business card

Removing a letterhead from an envelope showing printed reverse

Holding a card in front of a pile of face down business cards

Two business cards balanced together with business card pile in background

Close-up of silver business card holder showing engraving detail

CLIENT
Bad Fish Software

ACTIVITY
Established software development company requiring a new logo with a specific purpose.

THE BRIEF
Create a new corporate identity to appear on a range of stationery, including electronic invoices and email signatures.

SOLUTION
Hand-drawn illustrations of fish were produced in varying styles. We felt the logo needed a hint of exuberance whilst maintaining an authority as a reputable company. Orange was chosen as the corporate colour to represent a goldfish in order to bring a sense of familiarity to the design.

OUTCOME
Bad Fish has grown in stature and developed a wider range of clients due to a solid corporate image.

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