Miller Food Service - commercial price list design | Rubber Band Graphic Design York

Miller Food Service price list front cover

In my opinion, the 2009 price list was our best yet! The design is contemporary and appeals to a broad range of customers.

As it’s our main sales tool, it’s important that the layout is user friendly as well as being attractive.

Contents page of Miller Food Service price list illustrating colour coding of product category sections

Detailed graphic of section leader page from Miller price list

Section leader page from Miller price list

This design has met both criteria and definitely boosted sales.

Gemma Boulton
Marketing

Close up of Miller Food Service price list front cover

Close up of Miller Food Service price list spine

Close up of Miller Food Service price list colour coding illustrated on edges of pages

CLIENT
Miller Food Service

ACTIVITY
Miller Food Service is one of the UK's leading independent food wholesalers. Their product range covers over 3000 lines and varies across frozen, chilled, dry and non-food products. The company is highly regarded with caterers throughout Yorkshire.

THE BRIEF
Produce a price list of a high standard that helps position the company at a competitive level.

SOLUTION
We produced a clean and contemporary design. The concepts reflect the business’ reputation for an excellent service in the marketplace and their unique selling point.

OUTCOME
Stronger market positioning resulting in more sales enquiries.

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