PocketCheck - branding point of sale product display graphics and mailer

The new branding designed specifically for the retail market has given credibility to the company as one that can develop a product, brand it and successfully take it to a new market.

Paul Meakin
Head of Marketing

Packaging showing product card and instruction manual

Very helpful all the way through the project, couldn’t be improved.

Paul Meakin
Head of Marketing

Pocket Check point of sale display stand

Point of sale display stand showing packaging and information leaflets

CLIENT
Forsite Diagnostics Ltd

ACTIVITY
Plant and animal health diagnostic test innovators and manufacturers.

THE BRIEF
Create a brand identity for PocketCheck, an existing product, being launched into a new market of the amateur gardener, in a professional style that positions the product correctly.

SOLUTION
Alternative concepts were presented to the client in varying styles that reflected the product and the target market. The designs have now been executed onto packaging, in-pack information, point of sale, promotional literature and the company’s website.

OUTCOME
Visual differentiation from other products, and a design which will stand out in garden centres.

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